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Jewellery has always been a luxury not a necessity for women and throughout generations,  jewellery has symbolized traditions and cultures of the particular era during which it was worn. To be factual, jewellery has always been something very personal to women and they usually cherish it for many years. Hence they want jewellery to represent something that is symbolic of their personality or aspirations. It could also be a souvenir for them to remember someone

Personalised jewellery although extremely desirable is not always viable due to the added cost needed to custom design and manufacture a single piece of jewellery. Over the past few decades, jewellers have been making jewellery as per their style and then selling them to customers. A lot of times, these jewels are made keeping in mind the taste and style of the target demographic however it’s not yet 100% custom made for an individual

However, in recent times, the trend for custom jewellery has gained momentum especially starting with bridal jewellery such as engagement rings, bridal sets etc. Custom Jewellery makes the customer feel extremely special since the piece of jewellery is custom made keeping in mind the style and taste of the customer. The sales figures from USA & India show steady growth in the demand & consumption of custom made jewellery over the past few years and the same trend is projected to continue in the future.

Looking at the demand, new avenues of custom jewellery have opened up such as picture pendants, 3D face pendants, name pendants, letter pendants etc. In the case of picture pendants, a picture of a loved one is attached to the pendant so that it reminds the person of their loved ones. The design can be innovative around the border and it can even have an openable case for keeping the picture. 3D face pendants are actually works of art where the face of the person is actually designed using 3D sculpting software and then that face is curated on the pendant by using CAD/CAM and advanced manufacturing methods. These pendants are usually slightly expensive due to higher costs incurred to design the jewellery. Name pendants are quite common nowadays and can be customized by using innovative and new style fonts to make the pendant extremely personal. Usually, letter pendants and letter necklaces or letter bracelets are casual wear jewellery and can be combined in different ways to meet the individual style quotient.

There is a lot of potential in exploring different possibilities in custom jewellery for jewellers as the new consumer is much more savvy and wants customized stuff, hence the challenge for the jewellery would be to create an ecosystem inside his company to cater to individual customization keeping the innovative aspects in designing jewellery.